New Sustainable Packaging for The Botanist


In 2020, we announced our Sustainability Strategy which sets out the four key pillars we need to focus on to achieve our ambitious targets. One of these pillars is Packaging and Waste. We’ve been thinking about the best way to deliver beautiful, recyclable bottles of The Botanist to your door; Flexi-Hex® have the answer.

Carbon-positive Flexi-Hex design plastic-free packaging solutions from their base in Cornwall. Their founders, brothers Sam and Will are surfers; their company goal resonates with us islanders: “to remove plastic from the packaging industry and raise awareness of the threats currently facing the world’s ocean.” With that in mind, they have come up with a clever expanding cardboard sleeve that uses a cellular structure based on hexagons (as seen so often in nature!). This cushions the contents, in this case our bottle, which then sits inside a custom cardboard posting envelope. 

The cardboard used in Flexi-Hex is made from 85% recycled content. It can be reused for the same purpose up to 5 times, or recycled again. The sleeve can also be home composted; it biodegrades fully within 6 weeks. 

Flexi-Hex was started by surfers in Cornwall

In Flexi-Hex, we’ve found a supplier who shares our mindset. They have audited every part of their production process, and even examined their team’s individual carbon footprints at work and home with a view to joining us in the growing ranks of businesses who’ve achieved an environmental hallmark such as B Corp certification.  With an eye on offsetting the carbon emissions that they can’t fully reduce, they support re-wilding and re-forestation projects.

With online retail sales reaching new highs due to the effects of the Corona Virus lockdown measures [see retail gazette] and showing no signs of slowing, the potential impact of the additional packaging required is huge. Through partnering with Flexi-Hex we’re doing the right thing by the environment which means that all you need to do is sit back and relax with a guilt-free G&T from the comfort of your own couch.

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